Dr. Gallup reports that if you say something which you don’t also illustrate, the viewer immediately forgets it. I conclude that if you don’t show it… - David Ogilvy

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

The most effective leader is the one who satisfies the psychological needs of his followers. For example, it is one thing to be a good leader of Americans, who are raised in a tradition of democracy and have a high need for independence. But the American brand of democratic leadership doesn’t work so well in Europe, where executives have a psychological need for more autocratic leadership. That is one of many reasons why it is wise for American agencies to appoint locals to lead their foreign subsidiaries.

I once found myself conspiring with a president of the Board of Trade as to how we might persuade H.M. Treasury to cough up more money for the British Travel advertising in America. Said Sir David Eccles, “Why does any American in his senses spend his holidays in the cold damp of an English summer when he could equally well bask under Italian advertising is the answer.” Quite so.