Unfortunately, the Sapiens regime on Earth has so far produced little that we can be proud of. We have mastered our surroundings, increased food prod… - Yuval Noah Harari

What will happen once we can ask Google, ‘Hi Google, based on everything you know about cars, and based on everything you know about me (including my needs, my habits, my views on global warming, and even my opinions about Middle Eastern politics) – what is the best car for me?’ If Google can give us a good answer to that, and if we learn by experience to trust Google’s wisdom instead of our own easily manipulated feelings, what could possibly be the use of car advertisements?

When you inflict suffering on yourself in the name of some story, it give you a choice: 'Either the story is true, or I am a gullible fool.' When you inflict suffering on others, you are also given a choice: 'Either the story is true, or I am a cruel villain.' And just as we don't want to admit we are fools, we also don't want to admit we are villains, so we prefer to believe that the story is true.

No clear line separates healing from upgrading. Medicine almost always begins by saving people from falling below the norm, but the same tools and know-how can then be used to surpass the norm.