When companies make their people feel like they matter, the people come together in a way that money simply cannot buy. - Simon Sinek

So often, organizations get comfortable providing their core offerings and don't consider what other products, services or partnerships could help them live their WHY.

It can't be a good thing when the captain of the ship, who is supposed to be on deck navigating toward the horizon, is now in the ship tinkering with the engine trying to make it go faster.

Perusahaan yang memiliki perasaan MENGAPA yang jelas akan cenderung mengabaikan pesaing, sedangkan perusahaan yang tidak memiliki perasaan yang jelas tentang MENGAPA nya hanya terobsesi dengan apa yang dilakukan oleh orang lain.