all successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action. - Dan S. Kennedy

Figure Out Why They Won't Respond People are damned contrary creatures! You present them with a perfectly good offer and they still don't respond — why not? I think it was Yogi Berra who said something along the lines of, “When people don't want to come to the ballpark, there ain't nothing that can keep 'em from not coming.

When I started in real estate, despite high ambition, I was constrained by the same 24 hours as everyone else. My early success came from a grueling schedule, long hours, and the high price of near burn-out. In self-defense, I devised a system that featured direct marketing in place of traditional prospecting plus a highly effective team, with all the non-rainmaker tasks delegated to them. This took me to the top of the profession, twice #1 in RE/MAX worldwide in commissions earned, and 15 years as one of the top agents — working less hours than most. While an active agent, I consistently sold over 500 homes a year, even while starting and developing a second business, training and coaching more millionaire agents than any other coach. Without the inspiration of Dan Kennedy’s direct marketing methods and his extraordinary, extreme time-management philosophy, these achievements simply would not have been possible. LEVERAGING yourself, by media in place of manual labor, and with other people is very intimidating to most real estate agents and to most small businesspeople. It frankly is not easy to get right, but it is the quantum leap that uniquely and simultaneously lifts income and supports a great lifestyle. — CRAIG PROCTOR, CRAIGPROCTOR.COM

We want you to stop selling products and services. Instead, get into the business of selling Trust.