O Empreendedor vê oportunidades a surgirem de determinadas circunstâncias, o Gestor vê, invariavelmente, os problemas a isso associados. O Gestor con… - Michael Gerber

So in the development of your Marketing Strategy, it is absolutely imperative that you forget about your dreams, forget about your visions, forget about your interests, forget about what you want — forget about everything but your customer!

I believe there are two ways to look at a blank sheet of paper. The first way is that the blank sheet is the most frightening thing in the world because you have to put down the first mark and figure out what to do with it. The other way is to look at it and say, “Wow, I’ve got another blank piece of paper. This is the greatest opportunity in the world because I can now let my imagination fly in any direction and I can create whole new things.” I have spent a good part of my life convincing people that the blank sheet is the greatest opportunity in the world and is not frightening at all. — Marty Sklar, Executive Vice President/Imagineering Ambassador, Walt Disney Imagineering

In short, you would see how The Entrepreneur in you dreams and schemes, The Manager in you is constantly attempting to keep things as they are, and The Technician in you drives the other two crazy. You would see that it not only matters that your personalities are not in a balanced relationship with each other but that your life depends on gaining that balance. That until you do, it’s a war! And it’s a war no one can win.