if you understand the technical work of a business, you understand a business that does that technical work. - Michael Gerber

It’s a model of a business that fulfills the perceived needs of a specific segment of customers in an innovative way.

Most people today are not getting what they want. Not from their jobs, not from their families, not from their religion, not from their government, and, most important, not from themselves. Something is missing in most of our lives. Part of what’s missing is purpose. Values. Worthwhile standards against which our lives can be measured. Part of what’s missing is a Game Worth Playing.

O nosso trabalho levou-nos a todo o lado e a praticamente toda a gente, ou pelo menos a toda a gente que se dedica a negócios, empreendedorismo, desenvolvimento económico e crescimento em organizações, seja qual for o seu tamanho, forma ou abrangência.