You feel lost because you’re not who you once were but you’re also not who you want to be yet.The middle is when the work matters most. You're not on… - Alex Hormozi

“Copy success” is good generic advice.

That being said, there are a lot of ways to play any game, and the way to become number one is often not the same way to become second third fourth and fifth.

And most people are simply happy doing well rather than being the best.

To be number one, you won’t be able to follow the playbook to the top. At some point, you have to write your own rules and do it your own way.

There are two types of people:

1. People that work just enough that people don’t criticize them
2. People that work to be the absolute best there’s ever been

Do not ask them to work together.

First, if your audience has a problem they don’t know about, your lead magnet would make them aware of it. Second, you could solve a recurring problem for a short amount of time with a sample or trial of your core offer. Third, you can give them one step in a multi-step process that solves a bigger problem. All three solve one problem and reveal others. So your three types are: 1) Reveal Problems, 2) Samples and Trials, and 3) One Step Of A Multi-Step Process.