At the end of the day, if there is a ton of demand for a solution, you can be mediocre at business, have a terrible offer, and have no ability to per… - Alex Hormozi

If you want people to do what you want, just start it with “I’m aligned with your idea, let’s just…[what you want.]”

As long as it’s not too different, most people will just go with it to both get the credit and avoid conflict.

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.

You feel lost because you’re not who you once were but you’re also not who you want to be yet.The middle is when the work matters most. You're not on the wrong path, you're just not done yet.