Nobody wants to invest time or money into an old deal that … - Oren Klaff

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Nobody wants to invest time or money into an old deal that has been sitting around. This is why you need to introduce a “Why now?” frame.

Oren Klaff

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Additional quotes by Oren Klaff

If you have to explain your authority, power, position, leverage, and advantage, you do not hold the stronger frame.

First, you don’t want your message to trigger fear alarms. And second, you want to make sure it gets recognized as something positive, unexpected, and out of the ordinary — a pleasant novelty.

When you are responding ineffectively to things the other person is saying and doing, that person owns the frame, and you are being frame-controlled.

Nobody wants to invest time or money into an old deal that has been sitting around. This is why you need to introduce a “Why now?” frame. - Oren Klaff

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