I've been a marketing director for nearly ten years. I know quite a bit. My promotions pulled results; bosses and clients loved me. But I was not awa… - Dan S. Kennedy

I know the mind, like the parachute, is most valuable open.

Chiropractic: There are obviously a lot of different niches you could serve in this industry. But, let’s say for a moment that you serve the elderly demographic. You might think that they just want to be able to play a little more golf or keep up with their grandkids. Those things might be true and they’ll certainly admit to them. But if you go deeper, you’ll find that they want to be the envy of all of their friends who are falling apart. That’s the secret ego motivation that inspires them to find you. And further, they do NOT want to be put into a nursing home. That’s the secret fear that has them searching for you. Sell them abilities their friends don’t have and you’ll have them eating out of your hand.

write for the buyer, not the nonbuyer. Real prospects are hungry for information. I