If originals aren’t reliable judges of the quality of their ideas, how do they maximize their odds of creating a masterpiece? They come up with a large number of ideas. Simonton finds that on average, creative geniuses weren’t qualitatively better in their fields than their peers. They simply produced a greater volume of work, which gave them more variation and a higher chance of originality. “The odds of producing an influential or successful idea,” Simonton notes, are “a positive function of the total number of ideas generated.

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When we treat man as he is, we make him worse than he is; when we treat him as if he already were what he potentially could be, we make him what he should be. — attributed to Johann Wolfgang von Goethe, German writer, physicist, biologist, and artist