This art, which I call the art of persuading, and which, properly speaking, is simply the process of perfect methodical proofs, consists of three essential parts: of defining the terms of which we should avail ourselves by clear definitions, of proposing principles of evident axioms to prove the thing in question; and of always mentally substituting in the demonstrations the definition in the place of the thing defined.

There are hardly any truths upon which we always remain agreed, and still fewer objects of pleasure which we do not change every hour, I do not know whether there is a means of giving fixed rules for adapting discourse to the inconstancy of our caprices.

It is necessary to have regard to the person whom we wish to persuade, of whom we must know the mind and the heart, what principles he acknowledges, what things he loves; and then observe in the thing in question what affinity it has with the acknowledged principles, or with the objects so delightful by the pleasure which they give him.

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A doubtful balance is made between truth and pleasure, and... the knowledge of one and the feeling of the other stir up a combat the success of which is very uncertain, since, in order to judge of it, it would be necessary to know all that passes in the innermost spirit of the man, of which man himself is scarcely ever conscious.

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Whilst in speaking of human things, we say that it is necessary to know them before we can love them...the saints on the contrary say in speaking of divine things that it is necessary to love them in order to know them, and that we only enter truth through charity.

I do not speak here of divine truths... because they are infinitely superior to nature: God alone can place them in the soul... I know that he has desired that they should enter from the heart into the mind, and not from the mind into the heart, to humiliate that proud power of reasoning that pretends to the right to be the judge of the things that the will chooses; and to cure this infirm will which is wholly corrupted by its filthy attachments.

All men are almost led to believe not of proof, but by attraction. This way is base, ignoble, and irrelevant; every one therefore disavows it. Each one professes to believe and even to love nothing but what he knows to be worthy of belief and love.