For our world to be predictable and controllable, it must be mechanistic and linear in nature. But, the illusions of the behaviorists to the contrary notwithstanding, there is nothing less mechanistic and linear in nature than the human mind, whose intricacies and capacities have yet to be matched by even the most sophisticated computers.

Businessmen came to embrace the industrial theology of ‘responsibility,’ and learned a new set of cartelizing catechisms. The campaign to reform trade practices and promote ‘fair’ competition had little, if anything, to do with business ethics, efficiency, ‘justice,’ ‘fairness,’ the elimination of waste, or any of the other rationalizations employed on behalf of ‘industrial self-rule.’ It was, instead, part of a strategy designed to secure the political supervision indispensable to the group domination of industry members. Only in the structuring of economic behavior, it came to be thought, could the status quo be maintained against the inconstancies and uncertainties of the marketplace.

During the years 1918-38, notions of economic autonomy and self-regulating market behavior confronted the forces of industrial concentration. Free competition-with attendant low prices and aggressive trade practices—was identified with the older, unstructured forms of organization characterized by smaller, self-governing business firms. An unrestrained marketplace brought with it the specter of incessant change, a condition that was unacceptable to those charged with the responsibilities of managing and preserving the assets and market positions of business organizations. In the confrontation between ‘individualism’ and ‘instituti6nalism,’ competition came to be identified with the decentralized, unstructured practices representing the past. Individual self-interest, with its decentralizing tendencies, had to be suppressed in favor of the emerging institutional order. The attack on autonomy was a defense of the new order: the institutionally dominant, centrally directed, collective society.

There prevails a highly romanticized view of the small, independent retailer as the paladin for a system of free and open competition. An examination of the evidence, however, reveals few trades with a better track record than independent retailers at getting to the political arena with programs for depriving somebody of a competitive advantage. Virtually every innovation in retailing has met with the organized and vocal opposition of retailers who were unwilling to adjust their own selling methods to meet the competition, and who responded with legislative proposals to preserve the status quo.

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The failure of the voluntary methods—whether in the form of codes of ethics or appeals to business ‘cooperation’—to effectively restrain such competitive conditions as price reduction, aggressive sales promotions, and challenges to a competitor's existing markets and clientele caused business leaders to turn to political methods to accomplish their objectives. Recalling Mancur Olson's analysis, where large groups are involved, ‘coercion’ or some other ‘special device’ is necessary to cause individuals to conform their behavior to what is in the interests of the group. It was recognized that the lack of effective means for enforcing restrictive agreements in the marketplace could be overcome by having trade practice standards enforced by political agencies that possessed the requisite coercive machinery.

The 1920s are part of that critical period discussed by the historian James Gilbert in his study of the development of collectivist thinking, a phenomenon he relates to the emergence of ‘a new industrial civilization in which the giant business organization was the dominant force.’ As Gilbert has demonstrated, the architects of twentieth century American collectivism had patterned their ideas on the industrial corporation as the central organizational tool. Any form of collectivism is, after all, ‘conservative’ in nature, being premised on the establishment of static, rigidly structured social relationships designed to restrain any influences that would pose the threat of substantial change. A symbiotic relationship thus developed between the forces of "social reform" and those advocating the conservation of existing economic institutions and relationships. In twentieth-century ‘ liberalism, declared the historian James Weinstein, many business leaders saw ‘a means of securing the existing social order.’

As the historian Robert Himmelberg has pointed out, many businessmen were not only desirous of modifying the antitrust laws in order to permit trade agreements among competitors but of continuing the WIB in order to protect industries from postwar price adjustments. In connection with such an objective, Bernard Baruch recommended to [Woodrow Wilson |President Wilson]] that the board be continued in existence, an action that Baruch felt Wilson could take as part of his general war powers. Wilson declined.

In furtherance of the war effort, the WIB centralized the economic life of America into a highly structured bureaucracy under the effective direction and control of leading business interests. Matters relating to the production, pricing, and allocation of strategic goods and services were handled not by the impersonal forces of the marketplace, but by the quite personal direction of businessmen armed with governmental authority. American industry had, in short, become ‘mobilized’ in the most literal, military sense of the word. Depending upon how one viewed the practice, American businesses found themselves subject to political ‘coordination’ or ‘regimentation’ in furtherance of collective goals.

In such a volatile climate, change became one of the few constants upon which businessmen could rely. Economic survival often depended upon innovative resiliency; firms with higher unit costs and prices had to either be- come more efficient or drop out of the race. Instability and turnover were continuing threats with which firms had to contend. The severity of the competitive struggle was best reflected in the automobile industry: of the 181 firms manufacturing cars at some time during the years 1903 to 1926, 83 remained in business as of 1922, while 20 managed to survive through 1938.

The attraction of so many business leaders to systems of government-enforced trade practice standards reflected a continuing institutionalization of economic life. The systemwide benefits of maintaining openness in competition—with no legal restrictions on freedom of entry into the marketplace or on the terms and conditions for which parties could contract with one another—were being rejected by business organizations more concerned with the survival of individual firms and industries. As a consequence, business leaders expressed an increasing desire for the maintenance of conditions of equilibrium that would help preserve the positions of existing firms. Free and unrestrained competition demanded a continuing resiliency in responding to market changes. The innovation in products, services, and business methods that made economic life creative and vibrant came to be seen as a threat to the survival of firms unable or unwilling to respond. Concerns for security and stability began to take priority over autonomy and spontaneity in the thinking of most business leaders.

Firms with established market positions wanted to reduce the impact of such competition and employed voluntary methods (such as mergers, pooling, trade association ‘codes of ethics,’ and other agreements) in efforts to stabilize competitive relationships. When such voluntary means failed due to lack of effective enforcement, influential corporate leaders, having found a condition of unrestrained competition and decision-making unacceptable to their interests, helped promote the enactment of legal restraints upon trade practices.

The State has encouraged us to develop expectations of other people, and promised to compel the fulfillment of those expectations. It has persuaded us that others are the cause of our failures, and that others should be responsible for our happiness and well-being. It has offered to save us the effect of developing self-discipline, convincing us of the superiority of institutionally-imposed discipline in providing for social order. It has pandered to our worst fears about ourselves and others, concocting bogeymen and perilous threats from which it has promised protection.

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Almost all of us have been raised in the belief that political institutions are necessary to provide order and harmony in society. In fact, we have been taught that the political State is synonymous with society itself; that the political State energizes and organizes society, creates and protects human rights, and make economic and social life possible.