Everett Dean Martin Quotes

For purposes of this discussion, propaganda is defined as the manipulation of the public to the end of securing some specific action.

Most minds are loaded down with the seriousness of their convictions.

The phenomena which we call the crowd-mind, instead of being the outgrowth of the directly social, are social only in the sense that all mental life has a social significance; they are rather the result of forces hidden in the personal and unconscious psyche of the members of the crowd, forces which are merely released by social gatherings of a certain sort.

...education is a spiritual revaluation of human life. Its task is to reorient the individual, to enable him to take a richer and more significant view of his experiences, to place him above and not within the system of his beliefs and ideals. If education is not liberalizing, it is not education in the sense of the title of this book.

When we think we are most free our opinions and our behavior are being skillfully manipulated by persons operating behind the scenes.

Whoever is concerned about his education should be on his guard against propaganda.

It is in the localities where there is least artistic appreciation or intellectual curiosity or cosmopolitan spirit, the places where people have nothing with which to occupy their minds, that we find strongholds of "morality." Where education prevails, people learn to behave themselves as a matter of wisdom and good taste. Those who are sufficiently practiced in the art of living to be able to observe the common decencies without always "watching their step," may sometimes look up from the ground and take a broader view.

Crowd mentality is a kind of simultaneous psychosis which may take possession of any group.

Psycho-pathologists very often have to deal with people whose thinking is thus “compulsive.” And when analysis is possible, it is usually found that such persistent ideas are associated with some unconscious impulse. It is characteristic of all compulsive thinking that it is not the outgrowth of conscious reasoning and cannot be modified by evidence. Persons whose thinking is compulsive often seek to “rationalize” it—that is, they resort to ingenious devices to render it plausible or to explain away that which would contradict it. This sort of thinking, as I have tried to show, is a common characteristic of the crowd mind. The thinking of the crowd is dogmatic as a result of causes which are similar to those which render compulsive that of certain neurotics. And dogma is a common element in religion.

Propaganda is making puppets out of us. We are moved by hidden strings which the propagandist manipulates.

By the term individual I shall mean that in which each of us is peculiarly himself. I shall emphasize not what is common is us, but what is uncommon, and this leads me to a restatement of our question. In considering what is happening to the individual, I shall discuss what in modern civilization is happening to the uncommon in us. Are we becoming more common or more uncommon? Are the common people destroying the uncommon? Is the public self of us crushing out the personal self? Are we being directed more from without than from within? As our group memberships grow larger, do we as persons tend to grow smaller? Do the tendencies of the present day, mass movements, social organization, publicity, public education, emphasize the unique in man, or enhance the dominance of undifferentiated man acting as mass?

It will hardly be denied that a revolution, whatever else it may be, is a phenomenon of the crowd. I have endeavored to approach the historical survey of revolutionary movements from the standpoint of social psychology.

It is impossible to understand the American public without taking into account the tremendous psychological effect of bringing up a generation of people in a daily environment of advertising. It is impossible to escape the advertising man; his sales talk assaults us in the morning newspaper, in the street car, with billboards along the highways, and in his shameless use of the radio. This means that from morning till night, in the midst of our work as in our recreation, we live constantly in an atmosphere of intellectual shoddiness. Every popular prejudice and vulgar conceit is played upon and pandered to in the interests of salesmanship. Everywhere material interests and herd opinion are strengthened to the loss of personal independence. The tendency is to think and speak for effect rather than out of one's inner life. There is a marked decline the ability to play with ideas, or to live the spiritual life for its own sake. Hence a decline in civilization of interest, humor and urbanity. Advertising tends to make mechanized barbarians of us all.

Education is training in wisdom and virtue, and the exercise of these is freedom.

Common men cherish their naive faiths and ask no questions.