American minister
Everett Dean Martin (July 5, 1880 – May 10, 1941) was an American minister, writer, journalist, instructor, lecturer, social psychologist, social philosopher, and an advocate of adult education.
From: Wikiquote (CC BY-SA 4.0)
The reader will, I think, soon discover that I have tried to affirm the processes of his mental development and ripening of personality---something quite independent both of the self-idolatries of the mass and of those primitive emotional fixations and stereotypes whose antiquated symbolisms linger on under the terminology of religion. If there is anything affirmative in the assertion of the meaning of spiritual maturity in the modern world, then I may hope that the effort of this book will be regarded as constructive.
It is impossible to understand the American public without taking into account the tremendous psychological effect of bringing up a generation of people in a daily environment of advertising. It is impossible to escape the advertising man; his sales talk assaults us in the morning newspaper, in the street car, with billboards along the highways, and in his shameless use of the radio. This means that from morning till night, in the midst of our work as in our recreation, we live constantly in an atmosphere of intellectual shoddiness. Every popular prejudice and vulgar conceit is played upon and pandered to in the interests of salesmanship. Everywhere material interests and herd opinion are strengthened to the loss of personal independence. The tendency is to think and speak for effect rather than out of one's inner life. There is a marked decline the ability to play with ideas, or to live the spiritual life for its own sake. Hence a decline in civilization of interest, humor and urbanity. Advertising tends to make mechanized barbarians of us all.
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The so-called natural sentiments of the average man are mostly the inherited prejudices of the once suppressed classes. The emphasis upon natural goodness is, psychologically speaking, unwillingness to submit such prejudices to wholesome self-criticism. Hence the democratic government tends to support each crowd in its delusion of infallibility. The crowd rationalizes its will to rule in terms of narrow and parochial ideas of righteousness and seeks to force conformity to such ideas upon all. The imagined vindication of the common man's notions of goodness is regarded as the ultimate triumph of righteousness. Hence democracy has always manifested a certain crusading spirit, and the democratic Utopia is envisaged as a sort of Roman peace with "righteousness" established by force rather than assent.
In just the measure that education aims to develop the individual with independence of judgment rather than to indoctrinate him with tradition and custom and official dogma, to that degree it separates him from the mass and is successful insofar as it emancipates his mind from the tyranny of herd opinion.
By the term individual I shall mean that in which each of us is peculiarly himself. I shall emphasize not what is common is us, but what is uncommon, and this leads me to a restatement of our question. In considering what is happening to the individual, I shall discuss what in modern civilization is happening to the uncommon in us. Are we becoming more common or more uncommon? Are the common people destroying the uncommon? Is the public self of us crushing out the personal self? Are we being directed more from without than from within? As our group memberships grow larger, do we as persons tend to grow smaller? Do the tendencies of the present day, mass movements, social organization, publicity, public education, emphasize the unique in man, or enhance the dominance of undifferentiated man acting as mass?
The student of social psychology ... is concerned not so much with the panaceas that may be proposed for the solution of the economic problems, but is interested rather in the possibility that under any economic system a maximum number of people should be able to grow from infantile tribal ways to self-directing maturity.