It was during this time that Starbucks began to better understand its customers, and what they wanted was convenience in all its forms. They didn't want to wait in line for their lattes, but they also did not want to walk a few more blocks or drive an extra mile to get it. Our way to reduce wait times was to open more stores, so we grew aggressively in urban markets, too. It was not easy and required hard work, but our growth felt manageable in large part because we had developed easily adaptable store designs. We also had adept real estate experts who took time to find just the right store locations, as well as skilled regional, district, and store managers who oversaw quality.
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So many of us are hungry to restore a collective sense of pride in our nation. And we have what it takes to do so. Yet many people have become numb, even accepting, to the shockingly cruel rhetoric we sometimes hear from our neighbors and leaders. But we should remember there are more Americans who speak out against intolerance than those who spew it. Just because anger and fear are louder than kindness and optimism does not mean that anger and fear must prevail, or define a new American identity. The negativity that streams through our media and social feeds is a false — or at least incomplete — narrative. Every time harsh Tweets dominate news cycles, we can remind ourselves of Mary Poole’s empathy in Montana, or the compassion of Rebecca Crowder in West Virginia, or Bryan Stevenson’s adamant calls for justice in our courts. Countless acts of dignity are unfolding offline, away from earshot, and they matter. We already have what it takes to rise above divisiveness and the vitriol of a hurtful few and steer the country toward an even better “us.” Not so we can be great again, but so we can become an even stronger, safer, more fair, prosperous, and inclusive version of ourselves. Those who champion common-sense problem solving, and there are legions of us, are eager to keep fixing, reinventing, improving. In these pages, I tried to amplify our existing potential to eclipse dysfunction by recounting Mark Pinsky’s collaborative spirit, for example, and Michael Crow’s innovative bent, and Brandon Dennison’s entrepreneurial gumption, and Dakota Keyes’ steadfast belief in her young students, and in herself. They are reminders that the misplaced priorities of President Trump and his administration do not represent the priorities of the majority of Americans. And while there are heroes who hold office, members of both parties, Democrats and Republicans, have been complicit in the fracturing of trust that has plagued our political system for years now. In fact, I believe tha
I am not ashamed of the wealth I have accumulated through Starbucks’ success. But I have never been interested in broadcasting my personal net worth. I’m very private in that regard. Money is not a measure by which I judge myself or want others to judge me. At the end of the day, we must each close our eyes and find peace with the decisions we have made. Among the things I have come to understand is how money can too easily amplify the best and worst of human nature. People with vast wealth are not immune to the heartbreaks of life, some of which are brought about by that wealth. There are also emotional aches that no amount of money can possibly ease. And while money can afford us our dreams, it can also imbue our failures with the destructive breadth of a tsunami.
Если мы поприветствуем посетителей, обменяемся несколькими словами помимо заказа напитка, а затем приготовим его в точности так, как нравится клиенту, они захотят вернуться к нам снова.
В Америке очень много посредственных розничных компаний. Будь то химчистка, супермаркет или банк, общение урезается до номера кредитки или личного идентификационного кода. Вы — одна из тысяч транзакций в очереди клиентов, предшествующих вам и идущих следом.
Но когда вы сталкиваетесь с опытом более высокого уровня, когда к вам относятся доброжелательно, когда кто-то прилагает усилия, чтобы вы почувствовали себя кем-то особенным, когда вас приветствуют улыбкой и считают умным, это не скоро забывается.
If you're really honest with yourself, as I have tried to be with myself, along the way in building the company, there has been something we have lost. And it's no one's fault and there's no punishment or blame. Weare what we are — but the question is, What are we going to do about it and how are we going to fix it?