Nazi politician and Propaganda Minister (1897–1945)
Paul Joseph Goebbels (29 October 1897 – 1 May 1945) was Adolf Hitler's Propaganda Minister in Nazi Germany. was a German Nazi politician and Reich Minister of Propaganda of Nazi German from 1933 to 1945. He was one of Adolf Hitler's closest and most devoted associates, and was known for his skills in public speaking and his deeply virulent antisemitism, which was evident in his publicly voiced views. He advocated progressively harsher discrimination, including the extermination of the Jews in the Holocaust.
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Never in world history has a new worldview—and socialism is such a thing—triumphed in capitulation, always only in resistance, in attack. In 1918 there was only one task for the German socialist: to keep the weapons and defend German socialism. One did not do that. One talked and made resolutions, and the German worker did not notice at all that in the process he just held the stirrups of his bitterest enemy, world money.
Capitalism assumes unbearable forms at the moment when the personal purposes that it serves run contrary to the interest of the overall folk. It then proceeds from things and not from people. Money is then the axis around which everything revolves. It is the reverse with socialism. The socialist worldview begins with the folk and then goes over to things. Things are made subservient to the folk; the socialist puts the folk above everything, and things are only means to an end.
The firmer the republic takes its subjects in tax forced labor and tribute duty, the louder it talks about the rights of the republicans. National Socialism puts an end to that: for it, each state citizen must assume duties toward the state corresponding to his abilities, but every assumed duty conditions a right. The more duties, the more rights.
The eight hour work day is one of the most justified demands of the workers… Nobody who feels even just a trace of social feeling within himself will be able to stand aloof from the moral as well as the social-political justification for this demand. Well, work, as is known, is not an end in itself, rather only a means to an end.
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Socialism is only achievable in a state that is internally united and externally free. Both goals, internal unity and external freedom, have been lost to us through the fault of bourgeoisie and Marxism. Both these groups, as national and social as they may deport themselves, are the mortal enemies of a socialist national state… Against the political bourgeoisie: for genuine nationalism! Against Marxism: for genuine socialism!
As quoted in "Erkenntnis und Propaganda," Signale der neuen Zeit. 25 ausgewählte Reden von Dr. Joseph Goebbels (Munich: Zentralverlag der NSDAP., 1934), pp. 28-52
To attract people, to win over people to that which I have realised as being true, that is called propaganda. In the beginning there is the understanding, this understanding uses propaganda as a tool to find those men, that shall turn understanding into politics. Success is the important thing. Propaganda is not a matter for average minds, but rather a matter for practitioners. It is not supposed to be lovely or theoretically correct. I do not care if I give wonderful, aesthetically elegant speeches, or speak so that women cry. The point of a political speech is to persuade people of what we think right. I speak differently in the provinces than I do in Berlin, and when I speak in Bayreuth, I say different things from what I say in the Pharus Hall. That is a matter of practice, not of theory. We do not want to be a movement of a few straw brains, but rather a movement that can conquer the broad masses. Propaganda should be popular, not intellectually pleasing. It is not the task of propaganda to discover intellectual truths. Those are found in other circumstances, I find them when thinking at my desk, but not in the meeting hall.
Der Nazi-Sozi, Elberfeld: Verlag der Nationalsozialistischen Briefe (1927)
Der Nazi-Sozi, Elberfeld: Verlag der Nationalsozialistischen Briefe, (1927)