To-day, there are too many points of view of equal value and prestige, each showing the relativity of the other, to permit us to take any one position and to regard it as impregnable and absolute. Only this socially disorganized intellectual situation makes possible the insight, hidden until now by a generally stable social structure and the practicability of certain traditional norms, that every point of view is particular to a social situation.

Hence insight may be regarded as the core of social knowledge. It is arrived at by being on the inside of the phenomenon to. be observed, or, as Charles H. Cooley put it, by sympathetic introspection. It is the participation in an activity that generates interest, purpose, point of view, value, meaning, and intelligibility, as well as bias.

Unlimited Quote Collections

Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.

It has become extremely questionable whether, in the flux of life, it is a genuinely worthwhile intellectual problem to seek to discover fixed and immutable ideas or absolutes. It is a more worthy intellectual task perhaps to learn to think dynamically and relationally rather than statically.

The particular conception of "ideology" makes its analysis of ideas on a purely psychological level. If it is claimed for instance that an adversary is lying, or that he is concealing or distorting a given factual situation, it is still nevertheless assumed that both parties share common criteria of validity — it is still assumed that it is possible to refute lies and eradicate sources or error by referring to accepted criteria of objective validity common to both parties. The suspicion that one's opponent is the victim of an ideology does not go so far as to exclude him from discussion on the basis of a common theoretical frame of reference. The case is different with the total conception of ideology. When we attribute to one historical epoch one intellectual world and to ourselves another one, or if a certain historically determined social stratum thinks in categories other than our own, we refer not to the isolated cases of thought-content, but to fundamentally divergent thought-systems and to widely differing modes of experience and interpretation.

The general form of the total conception of ideology is being used by the analyst when he has the courage to subject not just the adversary's point of view but all points of view, including his own, to the ideological analysis.
At the present stage of our understanding it is hardly possible to avoid this general formulation of the total conception of ideology, according to which the thought of all parties in all epochs is of an ideological character.

ideology signifies a phenomenon intermediate between a simple lie at one pole, and an error, which is the result of a distorted and faulty conceptual apparatus, at the other.

The thought of every group is seen as arising out of its life conditions. Thus, it becomes the task of the sociological history of thought to anlayse without regard for party biases all the factors in the actually existing social situation which may influence thought. This sociologically oriented history of ideas is destined to provide modern men with a revised view of the whole historical process.

Share Your Favorite Quotes

Know a quote that's missing? Help grow our collection.

As long as one does not call his own position into question but regards it as absolute, while interpreting his opponents' ideas as a mere function of the social positions they occupy, the decisive step forward has not yet been taken.

The particular conception of ideology operates primarily with a psychology of interests, while the total conception uses a more formal functional analysis, without any reference to motivations, confining itself to an objective description of the structural differences in minds operating in different social settings. The former assumes that this or that interest is the cause of a given lie or deception. The latter presupposes simply that there is a correspondence between a given social situation and a given perspective, point of view, or apperception mass. In this case, while an analysis of constellations of interests may often be necessary it is not to establish causal connections but to characterize the total situation. Thus interest psychology tends to be displaced by an analysis of the correspondence between the situation to be known and the forms of knowledge.

When the empirical investigator glories in his refusal to go beyond the specialized observation dictated by the traditions of his discipline, be they ever so inclusive, he is making a virtue out of a defense mechanism which insures him against questioning his presuppositions.

In general there are two distinct and separable meanings of the term "ideology" — the particular and the total. The particular conception of ideology is implied when the term denotes that we are sceptical of the ideas and representations advanced by our opponent. They are regarded as more or less conscious disguises of the real nature of a situation, the true recognition of which would not be in accord with his interests. These distortions range all the way from conscious lies to half-conscious and unwitting disguises; from calculated attempts to dupe others to self-deception. This conception of ideology, which has only gradually become differentiated from the common-sense notion of the lie is particular in several senses. Its particularity becomes evident when it is contrasted with the more inclusive total conception of ideology. Here we refer to the ideology of an age or of a concrete historico-social group, e.g. of a class, when we are concerned with the characteristics and composition of the total structure of the mind of this epoch or of this group. Although they have something in common, there are also significant differences between them.

Go Premium

Support Quotewise while enjoying an ad-free experience and premium features.

View Plans
It may possibly be true that, to continue to live on and to act in a world like ours, it is vitally necessary to seek a way out of this uncertainty of multiple alternatives; and accordingly people may be led to embrace some immediate goal as if it were absolute, by which they hope to make their problems appear concrete and real. But it is not primarily the man of action who seeks the absolute and immutable, but rather it is he who wishes to induce others to hold on to the status quo because he feels comfortable and smug under conditions as they are.

At this point in history when all things which concern man and the structure and elements of history itself are suddenly revealed to us in a new light, it behooves us in our scientific thinking to become masters of the situation, for it is not inconceivable that sooner than we suspect, as has often been the case before in history, this vision may disappear, the opportunity may be lost, and the world will once again present a static, uniform, and inflexible countenance.

In attempting to expose the views of another, one is forced to make one's own view appear infallible and absolute, which is a procedure altogether to be avoided if one is making a specifically non-evaluative investigation. The second possible approach is nevertheless to combine such a non-evaluative analysis with a definite epistemology. Viewed from the angle of this second approach there are two separate and distinct solutions to the problem of what constitutes reliable knowledge — the one solution may be termed relationism, and the other relativism.

Relativism is a product of the modern historical-sociological procedure which is based on the recognition that all historical thinking is bound up with the concrete position in life of the thinker [Standortsgebundenheit des Denkers]. But relativism combines this historical-sociological insight with an older theory of knowledge which was as yet unaware of the interplay between conditions of existence and modes of thought, and which modelled its knowledge after static prototypes such as might be exemplified by the proposition 2 x 2 = 4. This older type of thought, which regarded such examples as the model of all thought, was necessarily led to the rejection of all those forms of knowledge which were dependent upon the subjective standpoint and the social situation of the knower, and which were, hence, merely "relative".