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Any existing, functioning urban area has structure and identity, even if only in weak measure...A frequent problem is the sensitive reshaping of an already existing environment: discovering and preserving its strong images, solving its perceptual difficulties, and, above all, drawing out the structure and identity latent in the confusion.

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...different observers will all find perceptual material which is congenial to their own particular way of looking at the world. While one man may recognize a street by its brick pavement, another will remember its sweeping curve, and a third will have located the minor landmarks along its length.

...education in seeing will be quite important as the reshaping of what is seen. Indeed, they together form a circular, or hopefully a spiral, process: visual education impelling the citizen to act upon his visual world, and this action causing him to see even more acutely. A highly developed art of urban design is linked to the creation of a critical and attentive audience. If art and audience grow together, then our cities will be a source of daily enjoyment to millions of their inhabitants.