Michael E. Porter Quotes

Experiences that don’t involve touching, seeing, or feeling actual results, such as being presented with an abstract sheet of numbers, are shown to be non-impactful and easily forgotten.

To tip the cognitive hurdle fast, tipping point leaders such as Bratton zoom in on the act of disproportionate influence: making people see and experience harsh reality firsthand.

innovative ideas will be profitable only if they are linked to what buyers are willing to pay for.

Blue ocean strategy is not about being first to market. Rather it’s about being first to get it right by linking innovation to value.

The planning process doesn’t produce strategy

Blue ocean shift is a systematic process to move your organization from cutthroat markets with bloody competition — what we think of as red oceans full of sharks — to wide-open blue oceans, or new markets devoid of competition, in a way that brings your people along.

The Pivotal Lever: Disproportionate Influence Factors The key to tipping point leadership is concentration, not diffusion. Tipping point leadership builds on the rarely exploited corporate reality that in every organization, there are people, acts, and activities that exercise

Shift from convergence to divergence

Value innovation is the cornerstone of blue ocean strategy

As shown in figure 2-2, to break the trade-off between differentiation and low cost and to create a new value curve, there are four key questions to challenge an industry’s strategic logic and business model: Which of the factors that the industry takes for granted should be eliminated? Which factors should be reduced well below the industry’s standard? Which factors should be raised well above the industry’s standard? Which factors should be created that the industry has never offered?

We call this atomization after Einstein’s reflection that if you deconstruct any challenge into its basic components, or atoms, and focus on solving them one at a time, even the largest challenge shifts from being overwhelming to being intellectually and psychologically solvable.

What are the alternative industries to your industry? Why do customers trade across them? By focusing on the key factors that lead buyers to trade across alternative industries and eliminating or reducing everything else, you can create a blue ocean of new market space.

The key here is not to pursue pricing against the competition within an industry but rather to pursue pricing against substitutes and alternatives across industries and nonindustries.

to win in the future, companies must stop competing with each other. The only way to beat the competition is to stop trying to beat the competition.