Perhaps you don't need telling that self-help books, the modern-day apotheosis of the quest for happiness, are among the things that fail to make us happy. But, for the record, research strongly suggests that they rarely much help. This is why, among themselves, some self-help publishers refer to the 'eighteen-month rule', which states that the person most likely to purchase any given self-help book is someone who, within the previous eighteen months, purchased a self-help book – one that evidently didn't solve all their problems.

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Through positive thinking and related approaches, we seek the safety and solid ground of certainty, of knowing how the future will turn out, of a time in the future when we'll be ceaselessly happy and never have to fear negative emotions again. But in chasing all that, we close down the very faculties that permit the happiness we crave.

The quest for certainty blocks the search for meaning,' argued the social psychologist Erich Fromm. 'Uncertainty is the very condition to impel man to unfold his powers.' Uncertainty is where things happen. It is where the opportunities – for success, for happiness, for really living – are waiting.

The final principle is that, more often than not, originality lies on the far side of unoriginality. The Finnish American photographer Arno Minkkinen dramatizes this deep truth about the power of patience with a parable about Helsinki's main bus station. There are two dozen platforms there, he explains, with several different bus lines departing from each one — and for the first part of its journey, each bus leaving from any given platform takes the same route through the city as all the others, making identical stops. Think of each stop as representing one year of your career, Minkkinen advises photography students. You pick an artistic direction — perhaps you start working on platinum studies of nudes — and you begin to accumulate a portfolio of work. Three years (or bus stops) later, you proudly present it to the owner of a gallery. But you're dismayed to be told that your pictures aren't as original as you thought, because they look like knockoffs of the work of the photographer Irving Penn; Penn's bus, it turns out, had been on the same route as yours. Annoyed at yourself for having wasted three years following somebody else's path, you jump off that bus, hail a taxi, and return to where you started at the bus station. This time, you board a different bus, choosing a different genre of photography in which to specialize. But a few stops later, the same thing happens: you're informed that your new body of work seems derivative, too. Back you go to the bus station. But the pattern keeps on repeating: nothing you produce ever gets recognized as being truly your own. What's the solution? "It's simple," Minkkinen says. "Stay on the bus. Stay on the fucking bus." A little farther out on their journeys through the city, Helsinki's bus routes diverge, plunging off to unique destinations as they head through the suburbs and into the countryside beyond. That's where the distinctive work begins. But it begins at all only for those who can muster the patience to immerse th

keep two to-do lists, one "open" and one "closed." The open list is for everything that's on your plate and will doubtless be nightmarishly long. Fortunately, it's not your job to tackle it: instead, feed tasks from the open list to the closed one — that is, a list with a fixed number of entries, ten at most. The rule is that you can't add a new task until one's completed. (You may also require a third list, for tasks that are "on hold" until someone else gets back to you.)

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Treat your to-read pile like a river, not a bucket

To return to information overload: this means treating your "to read" pile like a river (a stream that flows past you, and from which you pluck a few choice items, here and there) instead of a bucket (which demands that you empty it).

[ ...] Coming at life this way definitely entails tough choices. But it's liberating, too, as you slowly begin to grasp that you never had any other option. There's no point beating yourself up for failing to clear a backlog (of unread books, undone tasks, unrealized dreams) that it was always inherently unfeasible to clear in the first place.

oliverburkeman dot com slash river

Geoff Lye, a British environmental consultant, once told me that after the sudden and premature death of his friend and colleague David Watson, he would find himself stuck in traffic, not clenching his fists in agitation, as per usual, but wondering: "What would David have given to be caught in this traffic jam?

One of the worst things about being a motivational speaker, or any other kind of advocate for the power of positive thinking, must be the constant pressure to seem upbeat: if anyone ever catches you scowling, or stressed, or feeling sorry for yourself – all very normal occurrences for anybody, of course – it threatens to undermine everything you stand for. Becoming an advocate for the power of negative thinking, as I gradually did, holds no such hazard. Bad moods are permitted.

Attachment, this argument runs, is the only thing that motivates anyone to accomplish anything worthwhile in the first place. If you weren't attached to things being a certain way, rather than another way – and to feeling certain emotions, rather than others – why would you ever attempt to thrive professionally, to better your material circumstances, to raise children, or to change the world?

Mainly, it's not that there are things you can't say. It's that there are things you can't say without the risk that people who previously lacked a voice might use their own freedom of speech to object.