Greek-American engineer, physician and entrepreneur
Peter H. Diamandis (born May 20, 1961) is an American engineer, physician, and entrepreneur. He is best known as the founder and chairman of the XPRIZE Foundation, and the cofounder and executive chairman of Singularity University. He is also cofounder and former CEO of the Zero Gravity Corporation, cofounder and vice chairman of Space Adventures Ltd., founder and chairman of the Rocket Racing League, cofounder of the International Space University, cofounder of Planetary Resources, cofounder of Celularity, founder of Students for the Exploration and Development of Space, and vice chairman and cofounder of Human Longevity, Inc.
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First, it's hard to be optimistic, because the brain's filtering architecture is pessimistic by design. Second, good news is drowned out, because it's in the media's best interest to overemphasize the bad. Third, scientists have recently discovered an even bigger cost: it's not just that these survival instincts make us believe that "the hole we're in is too deep to climb out of," but they also limit our desire to climb out of that hole.
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A large brand will typically spend between 10 and 20 percent of their media buy on creative," DeJulio explains. "So if they have a $500 million media budget, there's somewhere between $50 to $100 million going toward creating content. For that money they'll get seven to ten pieces of content, but not right away. If you're going to spend $1 million on one piece of content, it's going to take a long time — six months, nine months, a year — to fully develop. With this budget and timeline, brands have no margin to take chances creatively." By contrast, the Tongal process: If a brand wants to crowdsource a commercial, the first step is to put up a purse — anywhere from $50,000 to $200,000. Then, Tongal breaks the project into three phases: ideation, production, and distribution, allowing creatives with different specialties (writing, directing, animating, acting, social media promotion, and so on) to focus on what they do best. In the first competition — the ideation phase — a client creates a brief describing its objective. Tongal members read the brief and submit their best ideas in 500 characters (about three tweets). Customers then pick a small number of ideas they like and pay a small portion of the purse to these winners. Next up is production, where directors select one of the winning concepts and submit their take. Another round of winners are selected and these folks are given the time and money to crank out their vision. But this phase is not just limited to these few winning directors. Tongal also allows anyone to submit a wild card video. Finally, sponsors select their favorite video (or videos), the winning directors get paid, and the winning videos get released to the world. Compared to the seven to ten pieces of content the traditional process produces, Tongal competitions generate an average of 422 concepts in the idea phase, followed by an average of 20 to 100 finished video pieces in the video production phase. That is a huge return for the invested dol
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Your microbiome looks perfect,” Google tells you. “Also, blood glucose levels are good, vitamin levels fine, but an increased core temperature and IgE levels…” “Google — in plain English?” “You’ve got a virus.” “A what?” “I ran through your last forty-eight hours of meetings. It seems like you picked it up Monday, at Jonah’s birthday party. I’d like to run additional diagnostics, would you mind using the…” Well, take your pick. Alphabet’s healthcare division, called Verily Life Sciences, is developing a full range of internal and external sensors that monitor everything from blood sugar to blood chemistry. And that’s just Alphabet. The list of once multimillion-dollar medical machines now being dematerialized, demonetized, democratized, and delocalized — that is, made into portable and even wearable sensors — could fill a textbook.
But not every goal is the same. "We found that if you want the largest increase in motivation and productivity," says Latham, "then big goals lead to the best outcomes. Big goals significantly outperform small goals, medium-sized goals, and vague goals. It comes down to attention and persistence — which are two of the most important factors in determining performance. Big goals help focus attention, and they make us more persistent. The result is we're much more effective when we work, and much more willing to get up and try again when we fail.
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Just three or four decades ago, if you wanted to access a thousand core processors, you'd need to be the chairman of MIT's computer science department or the secretary of the US Defense Department. Today the average chip in your cell phone can perform about a billion calculations per second. Yet today has nothing on tomorrow. "By 2020, a chip with today's processing power will cost about a penny," CUNY theoretical physicist Michio Kaku explained in a recent article for Big Think,23 "which is the cost of scrap paper. . . . Children are going to look back and wonder how we could have possibly lived in such a meager world, much as when we think about how our own parents lacked the luxuries — cell phone, Internet — that we all seem to take for granted."