Yet for these high, hard goals to really work their magic, Locke and Latham found that certain moderators — the word psychologists use to describe "if-then" conditions — need to be in place. One of the most important is commitment. "You have to believe in what you're doing," continues Latham. "Big goals work best when there's an alignment between an individual's values and the desired outcome of the goal. When everything lines up, we're totally committed — meaning we're paying even more attention, are even more resilient, and are way more productive as a result." This is another key point. When Kelly Johnson created the original skunk works, the goal wasn't to build a new plane in record time — that was just one of many things that happened on the way to the main big goal: saving the world from Nazi peril. This is the kind of big goal everyone can get behind. It's why the engineers agreed to work horrific hours in a foul-smelling circus tent. And most importantly, because this alignment between core values and desired outcomes jacked up performance and productivity, it became one of the fundamental reasons that plane was delivered in record time. The Secrets of Skunk: Part Two At the Lockheed skunk works, Kelly Johnson ran a tight ship. He loved efficiency. He had a motto — "be quick, be quiet, and be on time" — and a

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The first real threat it faced, today's ridesharing model, only showed up in the last decade. But that ridesharing model won't even get ten years to dominate. Already, it's on the brink of autonomous car displacement, which is on the brink of flying car disruption, which is on the brink of Hyperloop and rockets-to-anywhere decimation. Plus, avatars. The most important part: All of this change will happen over the next ten years.

Yet for these high, hard goals to really work their magic, Locke and Latham found that certain moderators — the word psychologists use to describe “if-then” conditions — need to be in place. One of the most important is commitment. “You have to believe in what you’re doing,” continues Latham. “Big goals work best when there’s an alignment between an individual’s values and the desired outcome of the goal. When everything lines up, we’re totally committed — meaning we’re paying even more attention, are even more resilient, and are way more productive as a result.” This is another key point. When Kelly Johnson created the original skunk works, the goal wasn’t to build a new plane in record time — that was just one of many things that happened on the way to the main big goal: saving the world from Nazi peril. This is the kind of big goal everyone can get behind. It’s why the engineers agreed to work horrific hours in a foul-smelling circus tent. And most importantly, because this alignment between core values and desired outcomes jacked up performance and productivity, it became one of the fundamental reasons that plane was delivered in record time. The Secrets of Skunk: Part Two At the Lockheed skunk works, Kelly Johnson ran a tight ship. He loved efficiency. He had a motto — “be quick, be quiet, and be on time” — and a

Peter’s Laws™ The Creed of the Persistent and Passionate Mind 1. If anything can go wrong, fix it! (To hell with Murphy!) 2. When given a choice — take both! 3. Multiple projects lead to multiple successes. 4. Start at the top, then work your way up. 5. Do it by the book . . . but be the author! 6. When forced to compromise, ask for more. 7. If you can’t win, change the rules. 8. If you can’t change the rules, then ignore them. 9. Perfection is not optional. 10. When faced without a challenge — make one. 11. No simply means begin one level higher. 12. Don’t walk when you can run. 13. When in doubt: THINK! 14. Patience is a virtue, but persistence to the point of success is a blessing. 15. The squeaky wheel gets replaced. 16. The faster you move, the slower time passes, the longer you live. 17. The best way to predict the future is to create it yourself! 18. The ratio of something to nothing is infinite. 19. You get what you incentivize. 20. If you think it is impossible, then it is for you. 21. An expert is someone who can tell you exactly how something can’t be done. 22. The day before something is a breakthrough, it’s a crazy idea. 23. If it was easy, it would have been done already. 24. Without a target you’ll miss it every time. 25. Fail early, fail often, fail forward! 26. If you can’t measure it, you can’t improve it. 27. The world’s most precious resource is the persistent and passionate human mind. 28. Bureaucracy is an obstacle to be conquered with persistence, confidence, and a bulldozer when necessary.

We’re basically turning sunlight, water, and CO2 into storable, transportable fuels — we call ‘solar fuels’ — to address the other two-thirds of our energy consumption needs that normal photovoltaics miss.