Seth Godin Quotes

When your organization becomes more human, more remarkable, faster on its feet, and more likely to connect directly with customers, it becomes indispensable. The very thing that made your employee a linchpin makes YOU a linchpin.

Finding security in mediocrity is an exhausting process. You can work only so many hours, fret only so much. Being a slightly better typist or a slightly faster coder is insufficient. You’re always looking over your shoulder, always trying to be a little less mediocre than the guy next to you. It wears you out.

Our economy now rewards artists far more than any other economy in history ever has.

It doesn’t hurt to ask Actually, it does hurt. It does hurt to ask the wrong way, to ask without preparation, to ask without permission. It hurts because you never get another chance to ask right.

begin to realize that the safest thing you can do feels risky and the riskiest thing you can do is play it safe.

The mass market is dying. There is no longer one best song or one best kind of coffee. Now there are a million micromarkets, but each micromarket still has a best.

It's war that makes generals

People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

For the frequent user, the impact of a cooler, better, easier-to-use input device is profound – so profound that many users are happy to proselytize to their peers. More sneezing of a Purple Cow.

You do people a service when you make better things and make it easy to talk about them. The best reason someone talks about you is because they’re actually talking about themselves: “Look at how good my taste is.” Or perhaps, “Look at how good I am at spotting important ideas.

Going out of your way to find uncomfortable situations isn’t natural, but it’s essential.

In a competitive world, adversity is your ally. The harder it gets, the better chance you have of insulating yourself from the competition. If that adversity also causes you to quit, though, it’s all for nothing.

Artists think along the edges of the box, because that's where things get done. That's where the audience is, that's where the means of production are available, and that's where you can make an impact.

With limited time or opportunity to experiment, we intentionally narrow our choices to those at the top.

Your first mistake might be assuming that people are rational.
Your second mistake could be assuming that people are eager for change.
And the marketer's third mistake is assuming that once someone knows things the way you know them, they will choose what you chose.