Seth Godin Quotes

Marketing is the act of making change happen. Making is insufficient. You haven’t made an impact until you’ve changed someone.

Your tactics can make a difference, but your strategy — your commitment to a way of being and a story to be told and a promise to be made — can change everything.

Great work is not created for everyone. If it were, it would be average work.

Great bosses and world-class organizations hire motivated people, set high expectations, and give their people room to become remarkable.

As a result, the rewards for being first are enormous. It’s not a linear scale. It’s not a matter of getting a little more after giving a little more. It’s a curve, and a steep one.

Your work is too important to be left to how you feel today.

The status quo doesn’t shift because you’re right. It shifts because the culture changes. And the engine of culture is status.

There are no longer any great jobs where someone else tells you precisely what to do.

Fear of living without a map is the main reason people are so insistent that we tell them what to do. The reasons are pretty obvious: If it’s someone else’s map, it’s not your fault if it doesn’t work out. If you’ve memorized the sales script I gave you and you don’t make the sale, who’s in trouble now? Not only does the map insulate us from responsibility, but it’s also a social talisman. We can tell our friends and family that we’ve found a good map, a safe map, a map worthy of respect.

If your agenda is set by someone else and it doesn’t lead you where you want to go, why is it your agenda?

Do extremely difficult work.

That seems obvious, right? If you do something that's valued but scarce because it's difficult, you're more likely to be in demand and to be compensated fairly for what you do.

The implication is stunning, though: When designing a project or developing a skill, seek out the most difficult parts to master and contribute. If it's easy, it's not for you.

Becoming a linchpin is not an act of selfishness. I see it as an act of generosity,

How many people would reach out and wonder (or complain) if you didn’t send out that next email blast? That’s a metric worth measuring and increasing.

Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it.

And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part.

No one has a transparent view of the world. In fact, we all carry around a personal worldview — the biases and experiences and expectations that color the way we perceive the world.