Canadian author and Farnam Street blogger
Shane Parrish is a Canadian author and podcast host best known for founding Farnam Street (fs.blog), a learning platform dedicated to mastering the best of what others have already figured out. A former intelligence analyst at Canada's Communications Security Establishment, he is the author of Clear Thinking and The Great Mental Models series, and hosts the Knowledge Project podcast, featuring long-form conversations with world-class thinkers on decision-making, leadership, and wisdom.
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We also tend to undervalue the elementary ideas and overvalue the complicated ones. Most of us get jobs based on some form of specialized knowledge, so this makes sense. We don’t think we have much value if we know the things everyone else does, so we focus our effort on developing unique expertise to set ourselves apart. The problem is then that we reject the simple to make sure what we offer can’t be contributed by someone else. But simple ideas are of great value because they can help us prevent complex problems.
During their colonial rule of India, the British government began to worry about the number of venomous cobras in Delhi. To reduce the numbers, they instituted a reward for every dead snake brought to officials. In response, Indian citizens dutifully complied and began breeding the snakes to slaughter and bring to officials. The snake problem was worse than when it started because the British officials didn’t think at the second level.
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