Steve Jobs Quotes

It's not done until it ships.

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.

Jobs: [audible gasps from the audience] Uh... You know, you can please some of the people some of the time, but...One of the hardest things, when you're trying to affect change, is that people like this gentlemen are right in some areas. I'm sure there are some things OpenDoc does, probably even more that I'm not familiar with, that nothing else out there does. And I'm sure that you can make some demos, maybe a small commercial app, that demonstrates those things. The hardest thing is, how does that fit into a cohesive larger vision that's gonna allow you to sell 8 billion dollars - 10 billion dollars of product a year? One of the things I've always found is that you've got to start with the customer experience and work backwards to the technology. You can't start with the technology and try to figure out where you're going to try to sell it. I've made this mistake probably more than anybody else in this room, and I've got the scar tissue to prove it. And I know that it's the case. As we have tried to come up with a strategy and a vision for Apple, it started with "What incredible benefits can we give to the customer? Where can we take the customer?" not starting with, "Let's sit down with the engineers and figure out what awesome technology we have and then how are we going to market that. And I think that's the right path to take. I remember, with the LaswerWriter - we built the world's first laser printer, as you know, and there was awesome technology in that box. We had the first Canon cheap laser printing engine in the United States. We had a very wonderful printer controller, we had Adobe's PostScript software in there, we had AppleTalk in there, just awesome technology in the box. And I remember seeing the first print-out come out of it. Just picking it up and looking at it, and thinking, "You know, we can sell this." Because you don't need to know anything about what's in that box. All we have to do is hold it up and go, "do you want this?" And if you can remember back to 1984 before laser printers, it was pretty startling to see that. People went, "Whoah. Yes." That's where Apple's gotta get back to. I'm sorry that OpenDoc is a casualty along the way, and I readily admit there's many things in life that I don't have the faintest idea what I'm talking about. So I apologize for that too. But there's a whole lot of people working super, super hard right now at Apple. You know - Avie, John, Guerrino, Fred, I mean the whole team is working - burning the midnight oil, and hundreds of people below them - to execute on some of these things, and they're doing their best. And some mistakes will be made along the way, by the way. That's good. Because at least some decisions are being made. We'll find the mistakes, and we'll fix 'em. And I think what we need to do is support that team. Going through this stage, as they work their butts off - they're all getting calls to go do this, do that, the valley's hot - none of them are leaving. And I think we need to support them, and see them through this, and write some damn good applications out in the market. Mistakes will be made, some people will be pissed off, some people will not know what they're talking about, but I think it's so much better than where things were not very long ago. And I think we're gonna get there.

My favorite things in life don't cast any money.
It's really clear that the most precious resource we all have is time.

Look at the design of a lot of consumer products — they're really complicated surfaces. We tried to make something much more holistic and simple. When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don't put in the time or energy to get there. We believe that customers are smart, and want objects which are well thought through.

[<nowiki/>Miele] really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.

If you wanna hire great people and have them stay working for you, you have to be run by ideas, not hierarchy. The best ideas have to win, otherwise good people don't stay.

We believe people with Passion CAN change the World for the Better.

I want to make a dent in the universe

Vaše vreme je ograničeno. Stoga, nemojte ga protraćiti tako što ćete živeti tuđi život. Nemojte upasti u zamku i živeti sa mišljenjem drugih ljudi. Ne dozvolite da buka stavova i mišljenja drugih potisne vaš unutarnji glas. I najvažnije, imajte hrabrosti da sledite svoje srce i svoju intuiciju. Oni već nekako znaju šta želite postati. Sve ostalo je sporedno

Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.

Innovation distinguishes between a leader and a follower

No one want's to die. Even people who want to go to heaven don't want to die to get there. And yet death is the destination we all share. No one has ever escaped it. And that is how it should be, because Death is very likely the single best invention of Life. It is Life's change agent. It clears out the old to make way for the new.

deben confiar en que, de algún modo, los puntos se conectarán en su futuro

Keep looking. Don't settle