self-help writer
Susan Cain (born 1968) is an American writer and lecturer, and author of the non-fiction book Quiet: The Power of Introverts in a World That Can't Stop Talking (2012) which argues that modern Western culture misunderstands and undervalues the traits and capabilities of introverted people. Her follow-on book, Quiet Power (2016), was adapted for children and teens, and for their educators and parents. Cain's Bittersweet: How Sorrow and Longing Make Us Whole (2022) encourages readers to accept feelings of sorrow and longing as inspiration to experience sublime emotions—such as beauty and wonder and transcendence—to counterbalance the "normative sunshine" of society's pressure to constantly be positive.
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We moved from what cultural historians call a culture of character to a culture of personality. During the culture of character, what was important was the good deeds that you performed when nobody was looking. … But at the turn of the (20th) century, when we moved into this culture of personality, suddenly what was admired was to be magnetic and charismatic.
(In writing Quiet) I was fueled by the same mix of passion and indignation that I imagine inspired Betty Friedan to publish The Feminine Mystique in 1963. Introverts are to extroverts what women were to men at that time--second-class citizens with gigantic amounts of untapped talent. Our schools, workplaces, and religious institutions are designed for extroverts, and many introverts believe that there is something wrong with them and that they should try to "pass" as extroverts. The bias against introversion leads to a colossal waste of talent, energy, and happiness.
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