Literature transforms and intensifies ordinary language, deviates systematically from everyday speech. If you approach me at a bus stop and murmur "Thou still unravished bride of quietness," then I am instantly aware that I am in the presence of the literary.

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Cultural theory as we have it promises to grapple with some fundamental problems, but on the whole fails to deliver. It has been shamefaced about morality and metaphysics, embarrassed about love, biology, religion and revolution, largely silent about evil, reticent about death and suffering, dogmatic about essences, universals and foundations, and superficial about truth, objectivity and disinterestedness. This, on any estimate, is rather a large slice of human existence to fall down on. It is also, as we have suggested before, rather an awkward moment in history to find oneself with little or nothing to say about such fundamental questions.

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I do not know whether to be delighted or outraged by the fact that Literary Theory: An Introduction was the subject of a study by a well known U.S. business school, which was intrigued to discover how an academic text could become a best-seller.

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"In some traditionalist universities not long ago, you could not research on authors who were still alive. This was a great incentive to slip a knife between their ribs one foggy evening, or a remarkable test of patience if your chosen novelist was in rude health and only 34".

Ideology consist of a specific objective level, of a relatively coherent ensemble of representations, values and beliefs: just as 'men', the agents within a formation, participate in an economic and political activity, they also participate in religious, moral, aesthetic and philosophical activities. Ideology concerns the world in which men live, their relations to nature, to society, to other men and to their own activity including their own economic and political activity. The status of the ideological derives from the fact that it reflects the manner in which the agents of a formation, the bearers of its structures, live their conditions of existence; i.e. it reflects their relation to these conditions as it is 'lived' by them. Ideology is present to such an extent in all the agents' activities that it becomes indistinguishable from their lived experience. To this extent ideologies fix in a relatively coherent universe not only a real but also and imaginary relation: i.e. men's real relation to their conditions of existence in the form of an imaginary relation. This means that in the last analysis ideologies are related to human experience without being thereby reduced to a problematic of the subject—consciousness. This social-imaginary relation, which performs a real practical—social function, cannot be reduced to the problematic of alienation and false consciousness.

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Readers are less and less seen as mere non-writers, the subhuman “other” or flawed derivative of the author; the lack of a pen is no longer a shameful mark of secondary status but a positively enabling space, just as within every writer can be seen to lurk, as a repressed but contaminating antithesis, a reader.