The lateral thinking concept emerged from de Bono’s study of how the mind works. He found that the brain is not best understood as a computer; rather, it is “a special environment which allows information to organize itself into patterns.” The mind continually looks for patterns, thinks in terms of patterns, and is self-organizing, incorporating new information in terms of what it already knows.
The behaviorist view was that babies — monkey or human — loved their mothers for the milk that they provided, since this satisfied a primary need. But what Harlow had seen with the cloth pads made him wonder whether babies might love their mothers not for their milk only, but because they provided warmth and affection.
Before turning his mind to creativity, psychologist Mihaly Csikszentmihalyi (pronounced Chick-sent-me-hi) wrote a celebrated book called Flow. Its insight was that it is a mistake to pursue happiness itself. Rather, we should recognize when we are genuinely happy — what we are doing when we feel powerful and “true” — and do more of those things.