Xunzi; also Xún Zǐ or Hsün Tzu (荀子; born Zhao c.312 BC - 230 BC) was a Chinese Confucian philosopher.
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The gentleman knows that whatever is imperfect and unrefined does not deserve praise. ... He makes his eyes not want to see what is not right, makes his ears not want to hear what is not right, makes his mouth not want to speak what is not right, and makes his heart not want to deliberate over what is not right. ... For this reason, power and profit cannot sway him, the masses cannot shift him, and nothing in the world can shake him.
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The learning of the gentleman enters through his ears, fastens to his heart, spreads through his four limbs, and manifests itself in his actions. ... The learning of the petty person enters through his ears and passes out his mouth. From mouth to ears is only four inches—how could it be enough to improve a whole body much larger than that?
One whose intentions and thoughts are cultivated will disregard wealth and nobility. One whose greatest concern is for the Way and righteousness will take lightly kings and dukes. It is simply that when one examines oneself on the inside, external goods carry little weight. A saying goes, "The gentleman makes things his servants. The petty man is servant to things."
Human nature is evil; its goodness derives from conscious activity. Now it is human nature to be born with a fondness for profit. Indulging this leads to contention and strife, and the sense of modesty and yielding with which one was born disappears. One is born with feelings of envy and hate, and, by indulging these, one is led into banditry and theft, so that the sense of loyalty and good faith with which he was born disappears. One is born with the desires of the ears and eyes and with a fondness for beautiful sights and sounds, and, by indulging these, one is led to licentiousness and chaos, so that the sense of ritual, rightness, refinement, and principle with which one was born is lost. Hence, following human nature and indulging human emotions will inevitably lead to contention and strife, causing one to rebel against one’s proper duty, reduce principle to chaos, and revert to violence. Therefore one must be transformed by the example of a teacher and guided by the way of ritual and rightness before one will attain modesty and yielding, accord with refinement and ritual, and return to order.