The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.… - William Zinsser

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The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn’t induce him to continue to the third sentence, it’s equally dead.

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About William Zinsser

William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.

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Also Known As

Alternative Names: William Knowlton Zinsser
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Nonfiction writing should always have a point: It should leave the reader with a set of facts, or an idea, or a point of view, that he didn’t have before he started reading. Writers may write for any number of good personal reasons — ego, therapy, recollection, validation of their lives. But what they produce will have a validity of its own to the extent that it’s useful to somebody else.

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