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The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead. - William Zinsser
" "The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.
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About William Zinsser
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
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William Knowlton Zinsser
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