Reference Quote
ShuffleSimilar Quotes
Quote search results. More quotes will automatically load as you scroll down, or you can use the load more buttons.
Out of all this I have gradually developed the notion that psychology is pretty much confined to the paradigms it employs and, while you can take off in a great many directions and travel a considerable distance in any of them — as indeed we have with stimulus-response psychology — there is no harm in consorting with a strange paradigm now and then. Indeed the notion has occurred to me that psychology may best be regarded as a collection of paradigms wooed by exphysicists, ex-physiologists, and ex-preachers, as well as a lot of other intellectual renegades. Even more recently it has struck me that this is the nature of man; he is an inveterate collector of paradigms.
A slogan that accurately conveys the essence of your Purple Cow is a script. A script for the sneezer to use when she talks with her friends. The slogan reminds the user, “Here’s why it’s worth recommending us; here’s why your friends and colleagues will be glad you told them about us.” And best of all, the script guarantees that the word of mouth is passed on properly – that the prospect is coming to you for the right reason.
Our slogan could be: ‘Together we can.’ We cannot compete with those who spend seventy million on the market, so we need other weapons to fight back. We need to be different and have a different heart. Want an example? The 80,000 fans celebrating promotion in the pouring rain. Those 80,000 can compete even with 70 million.
New perspectives give birth to new historic ages, Humankind has had many dramatic revolutions of understanding — great leaps, sudden liberation from old limits. . . A paradigm is a scheme for understanding and explaining certain aspects of reality. . . Usually at the point of crisis, someone has a great heretical idea. A powerful new insight explains the apparent contradictions. It introduces a new principle — a new perspective.
New paradigms are nearly always received with coolness, even mockery and hostility. The idea may appear bizarre, even fuzzy, at first because the discoverer made an intuitive leap and does not have all the data in place yet.
Unlimited Quote Collections
Organize your favorite quotes without limits. Create themed collections for every occasion with Premium.
it must also be realized that a paradigm has the power to keep a whole community of scientists working on a more or less common area. In a sense, it could be taken as an unconscious or tacit form of consent. At first sight, the paradigm would be of obvious use to the scientific community. However, it also exacts a price in that the mind is kept within certain fixed channels that deepen with time until an individual scientist is no longer aware of his or her limited position.
Loading more quotes...
Loading...