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I think it is important to distinguish between the traditional notion of patronage and the public relations maneuvers parading as patronage today. Invoking the name of Maecenas, corporations give themselves an aura of altruism. The American term sponsoring more accurately reflects that what we have here is really an exchange of capital: financial capital on the part of the sponsors and symbolic capital on the part of the sponsored. Most business people are quite open about this when they speak to their peers. , for example, says quite bluntly that he spends Cartier's money for purposes that have nothing to do with the love of art.
In continental Europe, of late years, the words patriotism and patriot have been used in a more enlarged sense than it is usual here to attribute to them, or than is attached to them in Great Britain. Since the political struggles of France, Italy, Spain, and Greece, the word patriotism has been employed, throughout continental Europe, to express a love of the public good; a preference for the interests of the many to those of the few; a desire for the emancipation of the human race from the thrall of despotism, religious and of the human race from the thrall of despotism, religious and civil; in short, patriotism there is used rather to express the interest felt in the human race in general, than that felt for any country, or inhabitants of a country, in particular. And patriot, in like manner, is employed to signify a lover of human liberty and human improvement, rather than a mere lover of the country in which he lives, or the tribe to which he belongs. Used in this sense, patriotism is a virtue, and a patriot a virtuous man. With such an interpretation, a patriot is a useful member of society, capable of enlarging all minds, and bettering all hearts with which he comes in contact; a useful member of the human family, capable of establishing fundamental principles, and of merging his own interests, those of his associates, and those of his nation, in the interests of the human race. Laurels and statues are vain things, and mischievous as they are childish; but, could we imagine them of use, on such a patriot alone could they be with any reason bestowed.
The people themselves, men and women, are sometimes in France, works of art... [M]any Frenchmen, in the happy days of peace, had turned life into a fine art. What could be more delightful than to dine with a few well-chosen friends, in a small Paris restaurant? The owner, who was called the Patron, was, of course, at the same time, the chef. He wasn't so much interested in your money as in your appreciation of his great talents. He wasn't a tradesman, but an artist and a friend. And the guests were often worthy of the setting. Paris conversation at its best was witty, brilliant, sometimes deep, never ponderous, sparkling with anecdotes, portraits and sketches of the great.
If one looks back, one perceives that the majority of our poetic authors owed their success to patrons who made their works a fashion. Chaucer, Spenser, Shakespeare, had noble or royal patrons; Milton there was no one to patronize, whence the market value of "Paradise Lost" rose only to ten pounds. Dryden belonged to the upper class, so he had a patron in himself; Pope was made a fashion through patronization: Bolingbroke alone would have sufficed to lift him up into fame.
It ought to be deeply impressed on the minds of all who have voices in this national deliberation, that no man can deserve a seat in parliament, who is not a patriot. No other man will protect our rights: no other man can merit our confidence. A patriot is he whose publick conduct is regulated by one single motive, the love of his country; who, as an agent in parliament, has, for himself, neither hope nor fear, neither kindness nor resentment, but refers every thing to the common interest.
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Again, a Prince should show himself a patron of merit, and should honour those who excel in every art. He ought accordingly to encourage his subjects by enabling them to pursue their callings, whether mercantile, agricultural, or any other, in security, so that this man shall not be deterred from beautifying his possessions from the apprehension that they may be taken from him, or that other refrain from opening a trade through fear of taxes; and he should provide rewards for those who desire so to employ themselves, and for all who are disposed in any way to add to the greatness of his City or State.
The patrician is recognizable by his passionate idealism. … The material content of our experiences and achievements has value for him only to the extent that it enshrines symbols of beauty and grandeur. He judges events and actions less by their material and social efficacy than by the qualities of mind and character to which they bear witness, because this is where he holds that their truth is to be found, in the romantic kingdom of irrevocable moral fidelities rather than in the calculating republic of material probabilities.
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