If one looks back, one perceives that the majority of our poetic authors owed their success to patrons who made their works a fashion. Chaucer, Spenser, Shakespeare, had noble or royal patrons; Milton there was no one to patronize, whence the market value of "Paradise Lost" rose only to ten pounds. Dryden belonged to the upper class, so he had a patron in himself; Pope was made a fashion through patronization: Bolingbroke alone would have sufficed to lift him up into fame.
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Literary men are being employed to praise a big business man personally, as men used to praise a king. They not only find political reasons for the commercial schemes—that they have done for some time past—they also find moral defences for the commercial schemers. ... I do resent the whole age of patronage being revived under such absurd patrons; and all poets becoming court poets, under kings that have taken no oath.
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The defendant styles herself "a creator of fashions." Her favor helps a sale. Manufacturers of dresses, millinery and like articles are glad to pay for a certificate of her approval. The things which she designs, fabrics, parasols and what not, have a new value in the public mind when issued in her name. She employed the plaintiff to help her to turn this vogue into money.
Like gladiator games and pyramid building, opera has always been a gloriously money-losing proposition. It is the most extravagant of arts, requiring the constant support of kings, dictators, plutocrats, and town councils. Box-office success is no solution. San Francisco Opera loses money at every sold-out performance. Sane business practices simply don’t suffice. Composer Richard Wagner’s patron, King Ludwig II of Bavaria, was the ideal operatic angel — very rich and certifiably insane. Mel Brooks’ shyster producer Max Bialystock need not have mounted Springtime for Hitler to score a surefire loss. Aida would have done just fine.
Most years I owe no money and I have no money. Every university pays my way to the next town. That’s about all. No poet has ever made any money out of having his poetry published, and no poet ever will. If the fee is two hundred dollars, it is one hundred dollars for coming to town and one hundred for leaving inside of twenty-four hours. There has been no poetry in the history of the world that has made money for the poet. The New Poetry Movement began when Abel made a more acceptable sacrifice than Cain; but the sacrifice of Abel was not intended as a money-making idea. On the last great day, when Gabriel blows his trumpet, even if he blows it in sonnets, he will not do it for the money that is in it. If he does do it for the cash he will not be Gabriel and it will not be the last great day. It will be a second-rate Hollywood movie of the last great day, and business will continue as usual.
I readily own, that my lights are borrowed, replied I. I owe the observation to my godfather Mr. Deane. He is a scholar; but a greater admirer of Milton than of any of the antients. A gentleman, his particular friend, who was as great an admirer of Homer, undertook from Mr. Pope’s translation of the Iliad, to produce passages that in sublimity exceeded any in the Paradise Lost. The gentlemen met at Mr. Deane’s house, where I then was. They allowed me to be present; and this was the issue: The gentleman went away convinced, that the English poet as much excelled the Grecian in the grandeur of his sentiments, as his subject, founded on the Christian system, surpasses the pagan.
Most of the good poetry, as I have said, has appeared in pamphlet form before the poet was known to the public. It is utterly impossible to make an income from verse, and one must win his worldly standing, and earn his living some other way. One of the most distinguished of the Middle Western poets supports himself by writing a movie column once a day. I do not know a poet in the Anglo-Saxon world who makes his living by poetry. Every single one of them makes his living in some other way.
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Writers, especially when they act in a body and with one direction, have great influence on the public mind; the alliance, therefore, of these writers with the moneyed interest23 had no small effect in removing the popular odium and envy which attended that species of wealth. These writers, like the propagators of all novelties, pretended to a great zeal for the poor and the lower orders, whilst in their satires they rendered hateful, by every exaggeration, the faults of courts, of nobility, and of priesthood
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