As long as an idea stays in your head it is perfect. But perfect things are never real. Immediately put an idea down into words, or in a sketch, or as a cardboard prototype. Now your idea is much closer to reality because it is imperfect.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

You can have many great ideas in your head, but what makes the difference is the action. Without action upon an idea, there will be no manifestation, no results, and no reward

Ideas are cheap — what counts is the ability to translate an idea into reality, which is much more difficult than recognizing a good idea.

Until you actually start making something, your brilliant idea is just that, an idea.

You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them.

We want to set up an environment where the decision making occurs free of the misguiding force of persuasion. Persuasion leads to mediocrity. To be evaluated, ideas have to be seen, heard, tasted, or touched. It’s best if the person who has the idea either demonstrates it or supervises the execution until it matches what they are suggesting. This will help avoid misunderstandings.

...the purpose of a picture is not veracity to fact so much as truthfulness to idea; that is to say, it is not a question of what eye sees nor even what the brain imagines, but it is a question of what kind of production best awakens in the mind of the beholder the ideas which the maker of the picture desires him to receive.

I started actually taking pictures on my work because I was frustrated with how other people took pictures of my work. I used to hire photographers to document my work, but they weren't seeing it the way I saw it. It was the most frustrating thing and I said, you know what, to hell with this, and I bought a camera. I read the manual. I learned how to use it. And then I started taking my own pictures. But even then, it's frustrating. It's impossible to like fully translated what the work is really like in person to images, but I try. I really try. It's just trying to like just to convey a sense of that three dimensionality and how there's just so much more going on. Everything changes when you adjust your perspective just a little.

Until you actually start making something, your brilliant idea is just that, an idea. And everyone's got one of those.

Ideas, and even the detection of errors, require more than care and caution.

I was left with a great idea gutted by critical examination. But that's good. That's how we make ideas better—by trying to poke holes in them and then finding ways to fix the holes.

If you're not working hard, ideas don’t matter. The best idea is worthless without execution.

If you're already working hard, ideas are crucial. Most effort is wasted on mediocre ideas.

Turning something from an idea into a reality can make it seem smaller. It changes from unearthly to earthly. The imagination has no limits. The physical world does. The work exists in both.