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" "The only way to maximize group creativity — to make the whole more than the sum of its parts — is to encourage a candid discussion of mistakes. In part, this is because the acceptance of error reduces cost. When you believe your flaws will be quickly corrected by the group, you're less worried about perfecting your contribution, which leads to a more candid conversation. We can only get it right when we talk about what we got wrong.
Jonah Lehrer (born June 25, 1981) is an American author and editor of Wired magazine, who writes on the topics of psychology, neuroscience, and the relationship between science and the humanities.
Biography information from Wikiquote
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A few years ago, Tor Wager, a neuroscientist at Columbia University, wanted to figure out why placebos were so effective. His experiment was brutally straightforward: he gave college students electric shocks while they were stuck in an fMRI machine. (The subjects were well compensated, at least by undergraduate standards.)