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" "Directness of Change Political, business, and educational leaders bring about change through the messages that they convey directly to their respective audiences. Creative and innovative individuals bring about change indirectly, through the symbolic products — art works, inventions, scientific theories — that they fashion. In general, mind changes due to indirect creations take longer, but their effects have the potential to last for a far longer period of time. In general, we remember the artistic creators of bygone civilization far more vividly than we recall the political leaders.
Howard Earl Gardner (born July 11, 1943) is an American developmental psychologist and the John H. and Elisabeth A. Hobbs Professor of Cognition and Education at the Harvard Graduate School of Education at Harvard University.
Biography information from Wikiquote
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Type of Audience When one is dealing with an audience that is large and heterogeneous, one is dealing with the unschooled mind. Expertise cannot be assumed. Simple stories work the best. On the other hand, when one is dealing with individuals who share knowledge and expertise, one can assume a mind that is schooled and relatively homogeneous with respect to other minds in the group. Stories or theories related to such groups can be more sophisticated, and counterarguments can and should be addressed directly.
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