Learn everything you can from your competition, and then create something even more valuable. - Josh Kaufman

Value Creation — discovering what people need or want, then creating it. Marketing — attracting attention and building demand for what you’ve created. Sales — turning prospective customers into paying customers. Value Delivery — giving your customers what you’ve promised and ensuring that they’re satisfied. Finance — bringing in enough money to keep going and make your effort worthwhile.

Over time, however, the accumulated effects undermined the taste and quality

As much as I enjoyed yoga courses, it was hard to make time for them. Generally speaking, my work arrangements were flexible, so it was mostly a psychological problem: it was hard to convince myself it was acceptable to go twist my body into knots for two hours when there was work to be done.