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It was important for us to have an aesthetic that we believed was our aesthetic...we chose designers who reflected the ideas of bold, unapologetic beauty, [had a] conscience and celebrated craftsmanship. We realised quite fast that people wanted to pay for brands they knew and coveted and if we were to succeed we had to first of all listen to our market, get them super comfortable with us and then start to explore other brands.
What is success?
To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate the beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch Or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!
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