And that was the second thing that surprised me when I came to work here,” the Manager continued. “How seriously the Boss took the operation of this … - Michael Gerber

I see an entrepreneur as the chief designer of a business that works better than any other.

Rather than being their greatest single asset, knowing to do the technical (professional) work of the business becomes their greatest single liability.

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).