But there are all kinds of reasons why English teachers ought to get some relief. One is that they shouldn’t have to assume the whole responsibility … - William Zinsser

The information will only be helpful if readers can grasp it quickly and easily. If it’s muddy they will get discouraged or angry, or both, and will stop reading. You can avoid this dreaded fate for your message, whatever it is, by making sure that every sentence is a logical sequel to the one that preceded it.

Decide what you want to do. Then decide to do it. Then do it.

It requires writers to do two things that by their metabolism are impossible. They must relax, and they must have confidence. Telling a writer to relax is like telling a man to relax while being examined for a hernia, and as for confidence, see how stiffly he sits, glaring at the screen that awaits his words. See how often he gets up to look for something to eat or drink. A writer will do anything to avoid the act of writing. I can testify from my newspaper days that the number of trips to the water cooler per reporter-hour far exceeds the body’s need for fluids.