If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business — no matter how good the product.

If you have invented sth new but you have not invented an effective way to sell it, you have a bad business - no matter how good the product

has inventado algo nuevo, pero no has inventado un modo efectivo de venderlo, tienes un mal negocio, independientemente de lo bueno que sea el producto en sí.

It’s better to think of distribution as something essential to the design of your product. If you’ve invented something new but you haven’t invented an effective way to sell it, you have a bad business — no matter how good the product.

Great companies and great businesses often seem to be bad ideas when they first appear because business model innovations — by their very definition — can’t point to a proven business model to demonstrate why they’ll work.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.

How in the world do you sell something that's different? That's the biggest problem. The world's not quite ready to believe. It's like in the early days at Apple, they said, "What's it good for?" We couldn't give a really good answer so they assumed the machine wasn't going to sell. But I do know the way I plan to sell my product is by word of mouth. Some people will try it and say, "This product really gets my job done. It doesn't have fifteen fonts. I can't print it out in old gothic banners five feet long, but I sure got that article finished under the deadline." That's how I can sell it. Later, people will understand it.

If your product requires advertising or salespeople to sell it, it’s not good enough.

Until we could figure out how to sell and make the product, it wasn’t worth spending any engineering time on.

The problem is that, by definition, business model innovation involves trying something that is new, and thus unproven!

If things aren't not failing you are not innovating enough.

No inventor could introduce an invention, however excellent, unless he could get capitalists to take it up, and this usually they would not do unless the inventor relinquished to them most of his hopes of profit from the discovery.

All too often, a successful new business model becomes the business model for companies not creative enough to invent their own.

When inventing any product, the invention is always half the battle. Distribution is the other.