the difference between creativity and Innovation is the difference between thinking about getting things done in the world and getting things done. - Michael Gerber

Your Business Strategy and Plan are a way of communicating to anyone you must communicate to the direction your business is going, how it intends to get there, and the specific benchmarks it will need to hit in order for the Strategy and Plan to work.

it’s not the commodity or the work itself that is important. What’s important is the business: how it looks, how it acts, how it does what it is intended to do.

The Model Will Be Operated by People with the Lowest Possible Level of Skill