it’s not the commodity or the work itself that is important… - Michael Gerber

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it’s not the commodity or the work itself that is important. What’s important is the business: how it looks, how it acts, how it does what it is intended to do.

Michael Gerber

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It · June 1, 2007 Verified in 1 source Sign up to see the complete provenance

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Also Known As

Native Name: Michael E. Gerber

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

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Value can be a word said at the door of the business as a customer leaves.

It was as though the hotel was more than just a hotel to him. “It was like the hotel was an expression of who he was, a symbol of what he believed in.

The Model Will Be Operated by People with the Lowest Possible Level of Skill

it’s not the commodity or the work itself that is important. What’s important is the business: how it looks, how it acts, how it does what it is inte… - Michael Gerber

About Michael Gerber

Also Known As

Additional quotes by Michael Gerber