If you were to write a script for the tape to be played for… - Michael Gerber

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If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true.

Michael Gerber

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About Michael Gerber

Michael E. Gerber (born June 20, 1936), American small business guru and author,

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Native Name: Michael E. Gerber

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Josh Kaufman Peter Thiel Peter Drucker Ben Horowitz Richard Branson

Additional quotes by Michael Gerber

great businesses are not built by extraordinary people but by ordinary people doing extraordinary things.

seen from the appropriate perspective, the entire business process by which your company does what it does is a marketing process.

Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.

If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And… - Michael Gerber

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