Assuming... that all available goods of higher order are employed in the most economic fashion, the value of a concrete quantity of a good of higher order is equal to the difference in importance between the satisfactions that can be attained when we have command of the given quantity of the good of higher order whose value we wish to determine and the satisfactions that would be attained if we did not have this quantity at our command.

Not all desired things are valuable, but rather only those which are worthy of being desired. Whether this worthiness belongs to a thing, however, is not in the particular case yielded from the investigation of the objective nature of the thing, but rather from the subjective consideration of the desire directed at the thing. From the examination of our own mental activity in the act of desire we discern whether this is directed at something valuable or not.

What exclusively determines the magnitude of the value of any article is therefore the amount of labour socially necessary, or the labour-time socially necessary for its production.

REASON, v.i. To weight probabilities in the scales of desire.

What matters is the di¤erence between qualities available and qualities required by the demand side, that is by the organization of production.

Perceived Value determines how much your customers will be willing to pay for what you’re offering. The higher the perceived value of your offering, the more you’ll be able to charge for it, which significantly improves your chances of succeeding.

Life teaches that the measure of the value of any human desire is in direct proportion to the risk involved in its pursuit. The higher the value, the higher the risk. We give the ultimate values to those things that demand the ultimate risks — our freedom, our lives, our souls.

What makes our existence meaningful is highly subjective and ultimately determined by sustainable neurochemical gratification.

A person's worth in this world is estimated according to the value they put on themselves.

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

Basic economic theory tells us that if you want something that’s both rare and valuable, you need something rare and valuable to offer in return — this is Supply and Demand 101.

I use the scale of preference. I live my life based on what is more important and that’s how I follow it.

Each of us remains convinced that our own subjective viewpoint is more urgent than anyone else’s — indeed, even more valid than the objective matrix that underlies so-called reality. After all, the subjective view is a grand theater. Each of us gets to be hero of an ongoing drama. It’s why ideologies and bigotries survive against all evidence or logic.

Each of us remains convinced that our own subjective viewpoint is more urgent than anyone else's—indeed, even more valid than the objective matrix that underlies so-called reality. After all, the subjective view is a grand theater. To be hero of an ongoing drama. It's why ideologies and bigotries survive against all evidence or logic.
Subjective obstinacy had advantages, Morris, when we were busy evolving into nature's champion egotists. It led to human mastery over the planet…and to our species nearly wiping itself out.