And we do that by making sure they understand the idea behind the work they’re being asked to do. - Michael Gerber

the key is to plan, envision, and articulate what you see in the future both for yourself and for your employees. Because if you don’t articulate it — I mean, write it down, clearly, so others can understand it —

It happens to all of us, time and time again. Because we’ve been deluded into thinking we’re really one person.

if you understand the technical work of a business, you understand a business that does that technical work.