And we do that by making sure they understand the idea behind the work they’re being asked to do. - Michael Gerber

Don’t you see? If your business depends on you, you don’t own a business — you have a job.

If your business depends on you, you don’t own a business — you have a job. And it’s the worst job in the world because you’re working for a lunatic! “And, besides, that’s not the purpose of going into business. “The purpose of going into business is to get free of a job so you can create jobs for other people.

Orchestration is the elimination of discretion, or choice, at the operating level of your business.