frequently the crowd is mistaken because they are not actin… - Robert B. Cialdini

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frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle of social proof.

Robert B. Cialdini

Influence: The Psychology of Persuasion · May 28, 2009 Verified in 1 source Sign up to see the complete provenance

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Alternative Names: Robert Cialdini • Robert Beno Cialdini

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Malcolm Gladwell Adam Grant Dale Carnegie Daniel Kahneman Nassim Nicholas Taleb

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Embarrassment is a villain to be crushed.

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The truly gifted negotiator, then, is one whose initial position is exaggerated enough to allow for a series of reciprocal concessions that will yield a desirable final offer from the opponent, yet is not so outlandish as to be seen as illegitimate from the start.

frequently the crowd is mistaken because they are not acting on the basis of any superior information but are reacting, themselves, to the principle … - Robert B. Cialdini

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